Guide · Product Brief
How to send reference images a manufacturer can use
A good reference brief does not need to look technical. It needs to make clear what you like, what you want changed and which details matter most.
A screenshot is enough to begin; a few organised notes can prevent an unnecessary sample revision later.
Build a useful brief in six steps
Show the overall silhouette
Include the clearest full-garment front view you have, then a back or side view if available.
Mark the details that matter
Crop or annotate necklines, pockets, seams, closures, cuffs, waistbands and other important construction details.
Describe the intended fit
Use practical words such as fitted, straight, oversized, cropped, high-waisted or floor-length, plus the target base size.
Explain the fabric direction
Say whether it should feel light, structured, soft, brushed, fluid, compressive or breathable, even if you do not know the fabric name.
List what must change
Be explicit about longer sleeves, a higher neckline, different pocket shape, added lining or original branding.
Add the commercial facts
Include quantity by colour, size range, target market, launch date and any target price you are working toward.
The ideal first message includes
- Product name and intended customer
- Front, back and detail reference images where available
- What you like in each image and what should change
- Target fit and base size
- Fabric feel, weight or season
- Quantity per colour and planned number of colours
- Printing, embroidery, labels, trims and packaging
- Destination market and target launch timing
Do not worry about answering everything perfectly. The purpose of the first review is to identify what is known, what is missing and which decisions affect feasibility or price.
What happens after you send it
Reference-image questions
Can I use photos from another brand as a reference?
You can use references to explain silhouette, fit or details, but your product should not copy protected artwork, branding or distinctive design elements. Tell us what you want to keep, change and make original.
Is one photo enough?
One photo is enough to start a conversation, but front, back and detail views produce a more accurate first brief. Missing information is listed before sampling.
Do I need measurements?
Not for the first message. A target size, intended fit and any key measurements are helpful. A full measurement chart is developed or confirmed before the sample is approved.